Social Media & Communications
In this digital age, every business needs to have a presence on the web and be active in social media. But before jumping out there and posting daily on Facebook and uploading a picture of everything in your store to Instagram, it is important to spend the time thinking about the goals of your activities. Let Apple Mountain help you work through this process:
- assess the goals of your website
- measure the current baseline of your web success
- identify your target audience
- “find” them on social media channels
- drive traffic to your website through social media
- create the measures by which you will gauge your success
Measuring Results
A great communications plan is comprehensive with measurable results. We begin our conversation with you asking about your goals for your company and then craft a plan that drives you towards those goals. Following an analysis of current communications assets, elements of your plan will likely include:
- Web content development
- SEO planning
- Google Analytics setup
- Audience identification
- Targeted Social Media
- Press Releases
- Newsletter development